Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]

Creating an Eddystone Campaign to Drive App Installs via Nearby Notifications

How-to-drive-app-installs-using-nearby-notifications

It goes without saying that acquiring mobile app installs is one of the most daunting tasks that modern marketers face in this digital age. In fact, while consumers tend to spend 90% of their mobile media time on mobile apps, a typical US smartphone owner uses an average of only 27 apps per month. All […]

Leverage Beaconstac to Engage Customers using Nearby Notifications

How-to-engage-consumers-using-Nearby-notificatios

Few cutting-edge technologies have shaken up the retail world the way beacons have. According to a recent research report titled ‘Global Bluetooth Beacon Device Market in Retail 2016-2020’, the global Bluetooth beacon device market in retail will grow at a remarkable CAGR of around 17% during the forecast period. However, iBeacon technology with its need […]

How Nearby Notifications can Transform Proximity Marketing

How-Nearby-Notifications-can-Transform-Proximity-Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Top 5 Google Nearby Campaigns You Can Learn From

Top-5 Google-Nearby-Campaigns-of-2016-that-you-Must-Know-About

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

5 Ways Google Nearby is about to Disrupt Proximity Marketing

How-Google-is-taking-Apple-head-on-in-the-beacon-space

If you are someone who has been following the pulse of the beacon market, you’d agree that 2016 is on its way to becoming the ‘Year of the Beacon’. While Google managed to make a huge splash in the beacon market with the announcement of Eddystone in July 2015, Apple continued to dominate the market […]