With Beacon Marketing, how much is too much?

How-beacons-can-help-retailers-increase-customer-engagement-over-time-with-effective-beacon-marketing

Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]