QR Codes, NFC Tags, and Beacons for sports stadiums

Smart Sports Stadiums

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

QR Codes vs NFC: What is best for your business?

QR codes vs NFC

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

How to integrate NFC technology with your mobile marketing strategy

NFC in Mobile Marketing

In countries like the United States, consumers spend twice as much time on mobile as compared to desktop and laptop With such an inclination towards smartphones and the progress we have made with 5G, consumers are habituated to faster content delivery on smartphones. Businesses should aim to replicate the same mobile behavior in the offline […]

Beacons vs NFC – Which Payment Technology Should Your Business Use?

beacons-nfc-payment-technology-comparision

A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]