With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]

We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement of Eddystone support for Chrome Android browser to how NFL’s Super Bowl leveraged beacons to engage fans outside the stadium as well. So sit back, sip a […]