How Beaconstac can Help you Nail Retail Analytics using iBeacon Tech

How-Beaconstac-can-help-you-nail-retail-analytics-using-iBeacon-tech

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

How Beaconstac can Help you Nail Retail Analytics using Eddystone

How-beaconstac-can-help-you-nail-retail-analytics-using-eddystone-beacons

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Introducing Proximity Notifications in Beaconstac

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Today we’re excited to announce the launch of Notifications. This new feature allows easy integration of Notifications into your campaigns without writing a single line of code. Unlike Push Notifications that are sent by a server, Local Notifications are initiated by an app. Both iOS and Android users are alerted with standard banners whenever a […]

4 Tips to Kickstart your Proximity Marketing Campaign

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At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

Best of Beacons this Week: Beacons and Payments, a match made in heaven and more

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Image Source: techcrunch.com This week, we’ll discuss about beacons and payments to how businesses can use beacons to close the loop between message, consideration, footfall and purchase, this week’s roundup is packed with insights and actionable advice. So sit back, sip a cup of coffee and check out the stories we have lined up for […]