Top 8 Tips on Building an Omnichannel Retail Strategy

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The present day customers are not only tech-savvy, but are also multi-channel consumers. While a majority of sales are still fulfilled in physical stores, online channels and social media have a huge impact on customer behaviour. This new class of empowered customers also seek highly personalized, consistent and holistic experiences across all channels. Retailers today […]

Omnichannel Retail in India: 5 Brands that are doing it Right

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Today, India’s hyper-connected consumers are rapidly entering an era where they expect retailers to provide consistent and unparalleled service across all touchpoints. From choosing between various channels to being channel agnostic, the Indian consumer has come a long way and is now fast moving towards the omnichannel way of life, according to PwC’s annual retail […]