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Omnichannel vs. multichannel marketing: Which one is right for your business?

Omnichannel vs. multichannel marketing: Which one is right for your business?

In this comprehensive guide, learn the differences between omnichannel and multichannel marketing and how your business can benefit from these forms of marketing.

How Retailers are Turning Real World Advertisements into Virtual Shops

PowaTag-attempts-to-solve-the-omnichannel-challenge-that-has-captivated-the-retail-industry

Consumers today want greater levels of control and freedom to access and make purchases anytime, anywhere. This pressure from the consumer segment has forced retailers to go back to the drawing board and realign their in-store and online strategies such that they are able to manage the process all the way from discovery to transaction […]