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Using Mobile to Enhance In-Store Shopping Experience – 7 tactics for Retailers

How mobile enhances in-store shopping experience

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]

  • Devika Girish

  • Published on: February 14, 2014

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