Creating an Eddystone Campaign to Measure the Offline Attribution of a Google AdWords Campaign

Using-beacons-to-close-the-online-to-offline-attribution-gap-of-Google-Adwords-campaigns

It is one thing to think your campaign worked, and another to know it. Ask any marketer out there and he/she would agree that data-driven marketing has been a major boon in this front as it helps measure and track the scope of opportunities via digital efforts. So much so that, it often outpaces traditional […]