Getting started with Beacon Campaigns? Common Pitfalls you should avoid


Though beacons are popularly touted as a retailer-focused opportunity, of late marketers across various verticals, such as stadiums, airports, malls, casinos etc, are betting on iBeacon technology to help enhance customer experience. According to a recent Adobe research, 18% of marketers are reported to be actively testing and deploying beacons, and the numbers are expected […]