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How Retailers are Turning Real World Advertisements into Virtual Shops

PowaTag-attempts-to-solve-the-omnichannel-challenge-that-has-captivated-the-retail-industry

Consumers today want greater levels of control and freedom to access and make purchases anytime, anywhere. This pressure from the consumer segment has forced retailers to go back to the drawing board and realign their in-store and online strategies such that they are able to manage the process all the way from discovery to transaction […]

Devika Girish
Published on: June 11, 2014

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