Did you know that Apple’s elimination of the headphone jack in iPhone 7 is a sweet deal for beacon marketers all over? Or that Martini recently created a beacon-enabled ‘Smart Cube’ that will inform the bartender when you need a refill? Our latest beacon roundup aims to answer all the above questions, plus a bit […]

From the time they were introduced to the world at WWDC 2013, beacons have been generating buzz. According to ABI Research, there already are more than a million beacons in the marketplace and, this number is projected to blow past 400 million within the next five years. Not surprising, given the explosive growth in hyperlocal […]

Marketers today are fast shifting from thinking in terms of channels and audiences to thinking about sending personalized messages to customers, each with their own preferences, personal history with the brand and unique value to the brand. Experts predict that this shift will cause platforms that can deliver personalized creative at scale to  become critical […]

When it comes to driving the buzz around an upcoming movie release or selling movie tickets before a movie premiere, film studios and entertainment marketers have always been quick to move into the mobile sphere. And this trend was clearly based on the spike in interest among today’s moviegoers to watch new movie trailers on […]

Personalization is the latest buzzword in brick-and-mortar retail. Over the years, ecommerce has taught us that communicating with customers in a timely and relevant manner can help retailers enhance customer loyalty and engagement. In fact, according to a recent survey by Accenture, nearly 60% of U.S consumers agreed that they want a more personalized shopping […]

  Over the last year, beacons, the low-powered proximity detection devices, which were initially touted as a ‘retail only’ opportunity were leveraged by businesses across various verticals, right from casinos to universities for proximity marketing. But of recent they have started to make inroads into the banking sector as well. Late last year, U.S. Bank, […]

At the recent ‘Mobile Outlook 2015: Up, Down or Flat?’ webinar, industry experts strongly agreed that marketing strategies will beat out tactics for marketers in 2015. Experts also gave confident nods to the fact that the key to successful mobile executions lies in knowing your audience and gaining deep insights into their behavior. This is […]

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. Infact, a number of retailers are looking to implement […]

With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]