Why Google Nearby and Samsung CloseBy are superior to the Physical Web

Nearby notifications - Samsung CloseBy - Physical Web

Bluetooth beacons are a big deal! Instead of searching for recipes online, recipes come to us as we stand in front of aisles buying vegetables and pulses for the dinner. Instead of showrooming for hours at the local tech store, our phone points out at specials while we just step into the store. Beacons and […]

Chrome removes Physical Web support on iOS and Android

Chrome removes support for Physical Web

Is Physical Web support temporarily suppressed or gone forever? What just happened with the latest Chrome update? We noticed today that in the latest update of the Google Chrome app on iOS and Android support for the Physical Web has been removed. It is too early to say whether Google has temporarily suppressed it or […]

Physical Web: 3 Interesting Projects that Your Business can Learn From

3-physical-web-projects-your-business-should-know-about

Techcrunch recently published an article hailing beacons for having been successful in showcasing their potential in commercial settings. However, the article also pointed out that going ahead opportunities for innovation and value-added use cases will lie more in the enterprise domain than in the commercial domain. Now, while we here at MobStac totally agree that […]

iBeacon and Physical Web: Differences in Deployment Strategies

iBeacon-and-Physical-Web:-Differences-in-Deployment-Strategies

Location-based technologies have witnessed significant growth over the last few years, with brands across diverse verticals leveraging technologies like iBeacon to deliver unique and valuable location-based content and services to customers. Now, with the introduction of Eddystone beacons and the Physical Web, businesses have another new and effective channel to reach customers at the right […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

Best-of-Beacons-this-Week_Proximity-Marketing-Market-will-be-Worth-$-52.46-Billion-by-2022-and,-more

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

10-Diverse-Industries-that-can-leverage-the-Physical-Web-in-Interesting-Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

How to Effectively Engage Customers using the Physical Web and Eddystone Beacons

How-to-Effectively-Engage-Customers-using-the-Physical-Web

Physical Web, the proximity ecosystem that is supported by Google’s Eddystone beacons is transforming physical world experiences like never before. The Physical Web was developed with the idea of bringing the power of the internet/web to objects in the physical space. This means, people can interact with objects in the physical world straight through their […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

Top 10 Reasons Your Business Should Choose Eddystone over iBeacon

Top-10-Reasons-Your-Business-Should-Choose-the-Physical-Web-over-iBeacon

Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

Eddystone-vs-Physical-Web-vs-iBeacon

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]