5 Ways Retailers can leverage Beacons to Enhance Local Search

How Beacons will Impact your Retail Store's Local Search

While beacons were initially popularised as a retail-marketing tool that allowed retailers to target customers with coupons, of late they have started playing a critical role in location-based marketing. With the latest updates to Eddystone, the release of Eddystone Ephemeral Identifier (EID) and launch of Android Instant Apps and Google Nearby, Google is fast shaping […]

Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use


Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

Physical Web FAQs: How to manage Eddystone URLs and more


It’s been just five months into 2016 and we have already seen Eddystone make some major announcements which has now put the beacon format well ahead on the track to becoming the new beacon industry standard. Not only did they open doors to 800 million additional users for businesses by announcing Chrome browser support on Android […]

5 Eddystone Campaigns for your Retail Store


Retail stores are undergoing a paradigm shift today, where only  being a pure play brick and mortar store is not the best approach to connect with the target audience. A mix of online channels as well as physical stores, (otherwise called omni-channel) is the right way to reach customers. While a majority of sales still […]

8 Ways Eddystone and the Physical Web can Make your Daily Life Easier


Living in the age where the Internet of Things is revolutionizing our lives, the recent announcement by Google about the Physical Web and Eddystone support for Android is a big step in further bridging the gap between the physical and virtual worlds. The core premise of the Physical Web is to bring the power of […]

Best of Beacons this Week: Physical Web Support comes to Chrome 49 Beta for Android and more


We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, right from Google’s announcement of Eddystone support for Chrome Android browser to how NFL’s Super Bowl leveraged beacons to engage fans outside the stadium as well. So sit back, sip a […]

Exploring the Physical Web with Eddystone: Pros, Cons, and the Road Ahead


In an exciting update for the proximity market, Google recently announced Eddystone support on the Chrome browser for Android devices. Chrome for Android support will allow interaction with  the Physical Web content, thus bringing seamless mobile experiences to the huge Android smartphone market. Let us trace back the evolution of the Physical Web. In October […]

Best of Beacons this Week: The Real Privacy Threat Posed by Beacons and More


Image Source: github.com UPDATE: Chrome removes Physical Web support on iOS and Android. Are beacons a real threat to privacy as claimed by media? Can they really track a consumer’s location data? How can marketers reap the benefits of beacons without going overboard with beacon marketing? Though many experts agree that beacons are fast transforming […]