According to the 2015 Store Operations Survey, an annual study comprising a survey of 100 retail executives by Retail TouchPoints, 29% of retailers already have beacons with 17% more planning to add beacons in their stores. This is not surprising, given that, there already are more than a million beacons in the marketplace and, this […]

Beacons, with their proximity detection capabilities can help you engage consumers of today by delivering services and information, based on the contextual needs of your consumers. They also allow retailers to measure various metrics along the lines of loyalty, customer engagement etc., and gain insights on how consumers are interacting with ‘offline’ brand environments. Therefore […]