Samsung takes on Apple’s iBeacon world by Storm with Proximity Platform

Samsung-recently-launched-its-Apple-iBeacon-challenger,-Proximity

Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]