Eddystone Beacons at Events: 5 Campaign Ideas that Every Event can use

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Events today, be it sporting events, music festivals or tech conferences, heavily rely on technology to offer enhanced experiences in order to not only drive event attendance but also popularity and event success. Among the gamut of technologies available, a key focus area is mobile. In fact, according to CrowdCompass, 86% of planners will have […]

5 Eddystone Campaigns for your Retail Store

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Retail stores are undergoing a paradigm shift today, where only  being a pure play brick and mortar store is not the best approach to connect with the target audience. A mix of online channels as well as physical stores, (otherwise called omni-channel) is the right way to reach customers. While a majority of sales still […]