How Beaconstac Helps you Engage Users Better using iBeacon

How-retailers-can-send-engaging-notifications-using-iBeacon-tech

Retail is one of the few verticals that has seen beacons drive a significant change in the way consumer experiences are offered. According to the Proxbook Q4 2016 Report, retail (at 74%) is one of the leading verticals in the proximity market, followed by shopping malls (at 68%). This is in line with the Business […]

How you can send Engaging Eddystone Notifications using Beaconstac

How-retailers-can-engage-users-better-using-Eddystone

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]