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Retail is one of the few verticals that has seen beacons drive a significant change in the way consumer experiences are offered. According to the Proxbook Q4 2016 Report, retail (at 74%) is one of the leading verticals in the proximity market, followed by shopping malls (at 68%). This is in line with the Business […]
Devika Girish
Published on: March 30, 2017
Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]
Devika Girish
Published on: February 28, 2017
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