Eddystone vs Physical Web vs iBeacon: Why Eddystone will Rule the Beacon Space

Eddystone-vs-Physical-Web-vs-iBeacon

Proximity technologies and solutions have been attracting the attention of marketers, businesses and investors alike for the past few years and this interest has only been growing. This enthusiasm in the proximity market can be attributed to the pace at which the industry has been growing. Today, there are a wide range of proximity solutions […]

Top 20 iBeacon Trends for 2016

Top-iBeacon-Trends-for-2016

Ever since its introduction is 2013, iBeacon technology has been consistently growing and today it plays a significant role in the global IoT infrastructure. With its innate ability to deliver contextual, timely and personalized mobile experiences, the technology has witnessed widespread adoption and growth on both business and customer fronts. In fact, the technology has […]

10 Interesting Ways to Send Beacon-based Proximity Marketing Messages to Customers

10-interesting-ways-to-send-beacon-based-proximity-marketing-messages-to-customers

With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]