Have you ever seen or heard of a particularly genius proximity marketing campaign and thought to yourself, “Wow, why didn’t I think of that?” Similar reactions were seen when Heineken deployed beacons to drive purchase intent, in-store sales, and brand awareness in conjunction with the release of the 2015 James Bond movie ‘Spectre’ which led […]

Few marketing techniques have kindled the kind of excitement and buzz that beacon technology has, in businesses all over the world. However, in spite of all the hype around it, one factor that has prevented widespread adoption of beacons among business (SMBs in particular) is the need to have an app that can communicate with […]

Last Updated: 1st June 2018 Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020. Last year, we saw big brands undertaking large-scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the […]