In-store Retargeting: Why It Matters & How to Get Started

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According to recent study, 95% of all retail sales are captured by retailers with a brick and mortar presence. Therefore, it is no surprise that of recent, a number of online-only retailers such as Amazon have started to set up their own physical, branded stores. Today, the distinction between physical and digital, or between offline and […]

How Android is catching up with Beacons

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UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]