QR Codes, NFC Tags, and Beacons for sports stadiums

Smart Sports Stadiums

The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

How is beacon technology reshaping eCommerce?

How is beacon technology reshaping eCommerce?

According to statista, the retail e-commerce sales that amounted to 2.3 trillion US dollars is expected to grow to 4.88 trillion by 2021. With e-commerce industry progressing at such a high pace, it is not just the number of customers that is increasing, but the competitors too. In this scenario, it is inevitable to find […]

Coffee shop marketing strategy (Eddystone beacons) that costs less than $50 a month

Coffee shop marketing strategy (Eddystone beacons)

First, how do you attract new customers to your coffee shop beyond the people that just walk by or are already familiar with your shop? A good location, unique and friendly ambience, and of course great coffee is a good start, but considering that anyone can get coffee anywhere, even online sometimes, is this enough? […]

How to measure your beacon marketing campaign performance

Go creative with cards

You have done your research on proximity marketing and are sold on its enormous potential. But you now have questions like: where should I start, which technology should I adopt, how do I execute a successful proximity campaign, what parameters do I measure, what numbers are good enough and more… This blog post will address […]

How beacons and proximity marketing sets small businesses apart from competition

Small and medium businesses should use Beacons in marketing strategy

If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for the best bargains to fill up their gift quota for Christmas. And […]

Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Gatwick-Airport-now-has-2,000-Beacons-for-Indoor-Navigation

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

Location-based Marketing vs Proximity Marketing

Location-based-marketing-vs-proximity-marketing-Which-one-should-my-business-opt-for?

It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

How Samsung’s CloseBy Will Hasten Beacon Adoption Across the World

How-Samsung's-CloseBy-will-help-businesses-widen-their-reach

Beacons entered the marketing landscape a few years ago, with splashy headlines touting large nation-wide deployments and the opportunities that it provided brands with when it came to engaging their customers at the right time and place. In spite of these humongous opportunities, the pace of beacon adoption across verticals in the proximity marketing industry […]

How Beaconstac Helps you Engage Users Better using iBeacon

How-retailers-can-send-engaging-notifications-using-iBeacon-tech

Retail is one of the few verticals that has seen beacons drive a significant change in the way consumer experiences are offered. According to the Proxbook Q4 2016 Report, retail (at 74%) is one of the leading verticals in the proximity market, followed by shopping malls (at 68%). This is in line with the Business […]

Leverage Beaconstac to Engage Customers using Nearby Notifications

How-to-engage-consumers-using-Nearby-notificatios

Few cutting-edge technologies have shaken up the retail world the way beacons have. According to a recent research report titled ‘Global Bluetooth Beacon Device Market in Retail 2016-2020’, the global Bluetooth beacon device market in retail will grow at a remarkable CAGR of around 17% during the forecast period. However, iBeacon technology with its need […]