How you can send Engaging Eddystone Notifications using Beaconstac

How-retailers-can-engage-users-better-using-Eddystone

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

Getting Started with Beacons – The Game Plan

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Getting started with any emerging marketing tech can be intimidating. You’re not sure where to begin, what to expect and how fast you can start seeing results. Proximity marketing using beacons is no different. While thousands of retailers and other businesses have deployed beacons successfully, it can be quite daunting to understand what proximity marketing […]

[Webinar Slides] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

2016 will always be known as the year we saw beacons move beyond retail and enable critical, customer-centric use cases across various verticals. Three of the major highlights that marked this transition were the announcement of Google Nearby Notifications, Bluetooth 5 and the widespread adoption of Eddystone beacons, thanks to it’s ability to do away […]

Why Businesses Need to Leverage Beacon-Based Retargeting Right Now

Retargeting-using-beacons:-Why-and-how-are-brands-embracing-it

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

Top 3 Ways Brands Will Use Beacons in 2017

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That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

[Webinar] How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

Why-digital-agencies-should-know-about-Eddystone

That micro-moments are fast transforming the way consumers interact with brands, is no news any longer. Digital agencies all over are busy trying out new, innovative marketing channels to help brands win those micro-moments and in turn win the hearts of their consumers. Now, a huge chunk of these marketing efforts are focused around location. […]

Best of Beacons this Week: Proximity Marketing Market will be Worth $52.46 Billion by 2022 and more

Best-of-Beacons-this-Week_Proximity-Marketing-Market-will-be-Worth-$-52.46-Billion-by-2022-and,-more

We are back with this week’s best of beacons post. In this feature, we cover some interesting news and updates from how Waze is leveraging beacons to assist in tunnel navigation to how the proximity marketing industry is expected to witness massive growth as we move forward. So, sit back and check out the latest […]

How Nearby Notifications can Transform Proximity Marketing

How-Nearby-Notifications-can-Transform-Proximity-Marketing

Ever since its introduction, Google’s Physical Web project has been attracting the attention of marketers worldwide, largely due to the ease of providing contextual and location-based marketing opportunities. This year, at Google I/O, the annual developer conference, Google made significant upgrades to the Physical Web project by introducing Nearby Notifications. Nearby Notifications are essentially a […]

Top 10 Reasons Why Proximity Marketers Should Leverage the Physical Web

In today’s fast paced world where people are constantly connected to smart devices, the best way to engage them across their many micro moments is by leveraging proximity solutions. Proximity marketing is based on the core premise of delivering the most contextual and personalized content or experiences at the right time and place, thereby ensuring […]

4 Success Metrics for your Eddystone Beacon Campaigns

4-Success-Metrics-for-your-Eddystone-Beacon-Campaigns

Beacons and proximity solutions are fast becoming popular with marketers and brands not only for the engaging customer experiences they generate but also for the valuable data analytics and insights they gather, like, footfall metrics, engagement rates and repeat visit patterns among others. Gathering such important metrics was so far possible only by big brands […]