Top 5 Google Nearby Campaigns You Can Learn From

Top-5 Google-Nearby-Campaigns-of-2016-that-you-Must-Know-About

The announcement of Google Nearby at this year’s Google I/O has created quite a buzz in the area of proximity solutions. In specific, Google Nearby Notifications has got several brands and businesses excited, given the prospect of delivering highly contextual mobile-based brand experiences in the most seamless manner. Google Nearby is built on the core […]

10 Interesting Ways to Send Beacon-based Proximity Marketing Messages to Customers

10-interesting-ways-to-send-beacon-based-proximity-marketing-messages-to-customers

With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]