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Best of Beacons this Week: Estimote’s new software and partnership announcements and more

Samsung-recently-launched-its-Apple-iBeacon-challenger,-Proximity

This week we’ve got a great lineup of beacon articles in store, including Estimote’s recent software updates, Samsung’s ‘Proximity’ platform, some great advice on running beacon-enabled marketing campaigns and more. We will also talk about the apps built during India’s first Beacon app Hack Day. So read away. 1. A bunch of new APIs, SDKs and […]

Samsung takes on Apple’s iBeacon world by Storm with Proximity Platform

Samsung-recently-launched-its-Apple-iBeacon-challenger,-Proximity

Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]