Best of Beacons this Week: The Real Privacy Threat Posed by Beacons and More

Physical-Web-,-a-close-competitor-to-beacons

Image Source: github.com UPDATE: Chrome removes Physical Web support on iOS and Android. Are beacons a real threat to privacy as claimed by media? Can they really track a consumer’s location data? How can marketers reap the benefits of beacons without going overboard with beacon marketing? Though many experts agree that beacons are fast transforming […]