The ancient Greeks built the world’s first stadium in the 8th century. It was a giant-U structure with single tracks and sand stands for the audience. However, it was the center of attraction in Olympia for ages.  Much has changed since that day; the simple tracks have transformed into well-designed mega-structures. The largest surviving greek […]

Scanning QR Codes on Android (8 and above) and iOS (11 and above) does not require an additional app. All you have to do is point your native camera at the QR Code and click on the link that pops up. How to scan QR Codes on Android | iOS, desktop and others With the […]

Customer experience, both offline and online, has fast become a top differentiator for businesses of all sizes. According to a Walker report, by 2020, customer experience will overtake price and product as the primary brand differentiator. With that in mind, businesses are drifting towards connecting offline and online experience with technologies such as NFC and […]

  With a recent Forrester research report stating that mobile commerce in the U.S is expected to hit $114 billion by the end of 2014, the future of mobile commerce apps has never looked brighter. Today, mobile has become the primary screen for content consumption, advertising, and shopping causing brands to embrace mobile as a key […]

Consumers today want greater levels of control and freedom to access and make purchases anytime, anywhere. This pressure from the consumer segment has forced retailers to go back to the drawing board and realign their in-store and online strategies such that they are able to manage the process all the way from discovery to transaction […]

Today a consumer’s path to purchase often comprises of many online and few increasingly mobile touchpoints. Not only do they use their mobile devices to make purchases but also to research products, compare prices and check reviews. There’s no denying that mobile shoppers and showrooming are two buzzwords that strike fear in the heart of brick […]