How Beacon Analytics can be utilized across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

6 Ways to utilize Beacon Analytics across Verticals

Beacons-help-businesses-engage-their-consumers-better-by-gaining-real-time-access-to-consumer-behaviour-intelligence

Today’s ‘ever-connected’ consumers love hassle-free convenience, and they expect businesses to cater to their needs across multiple channels. Yet the amount of insight that various verticals have for each of these channels vary widely. For example, today’s multichannel retailers use a wide variety of big data, right from their online store to mobile app and […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that, merging your mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty. For years, just like retailers, the restaurant industry too relied on customer check-ins […]

Hospitality Technology Feature: 6 Lesser Known Uses of Beacons in Restaurants

6-lesser-known-uses-of-beacons-in-restaurants

According to a recent mBlox survey, 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app. Therefore, it is highly likely that merging your mobile marketing efforts with iBeacon technology could result in a higher click-through, quicker conversion, more sales, and greater loyalty. For years, just like retailers, the restaurant industry too […]