Ebook: Retail 2016 – Proximity Marketing with Beacons

Retail_2016_Proximity_Marketing_with_Beacons

Proximity Marketing, the granular form of location-based advertising, is now becoming the prevalent medium of communication between a brand and a consumer since it is contextually relevant, timely, beneficial, and personal. It comes as no surprise that the proximity marketing industry is growing by leaps and bounds every day. According to Q2 2016 Proxbook report […]

5 In-Store Trends Radically Reshaping Retail Marketing

In-Store-Trends-Reshaping-Retail-Marketing

In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]

Retail 2016: Why Retailers should use Beacons to Target Millennials

retail-2016-why-retailers-should-use-beacons-to-target-millenials

Millennials—born between 1980 and 2000—make up the most influential key demographic in the growing retail industry as they were the first generation to grow up in the new world’s explosion of technology. They are confident, savvy, goal-oriented, and are often defined as the always-connected generation. And, they are now changing the rules of brand marketing, […]