If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

It’s no news that brick and mortar retail stores are currently taking a considerable hit from their online counterparts. The primary driving factor behind this movement is no secret either. Merely observing the undisputed pioneer of online retail, Amazon, will help you gauge that the secret sauce to their competitive edge lies in detailed and […]

It goes without saying that few industries are changing as rapidly as today’s retail sector. Faced with a still-turbulent economy and increasingly demanding consumers, rise of innovative technologies such as proximity marketing have helped malls and retailers to stay relevant and competitive by employing a data-driven approach to measuring the behaviour of their shoppers. So […]