In an attempt to drive customer engagement and provide a competitive differentiator, most retailers are looking for ways to add exciting and unique features to their apps. While some are experimenting with gamification in their mobile apps, others are mobile payment options and streamlining the checkout process as ways to enhance the app experience. Let’s […]

According to a recent report from Flurry, a mobile analytics firm, shopping app usage grew faster than any other category of apps in the past year. In 2014, sessions on shopping apps on iOS and Android devices increased by 174% . This is a great sign for retailers who have an app or are planning […]