Unacast, which operates a network of beacon and proximity data, recently released its Q4 Proxbook report that reveals a staggering 52% growth in the number of beacons deployed in the past quarter. We have seen a number of large-scale beacon deployments that would corroborate such a figure. One of the top retail marketing strategies for […]

The National Retail Federation recently announced that it expects sales in November and December to increase a solid 3.7 percent to $630.5 billion — significantly higher than the 10-year average of 2.5 percent. Adding on to that, the report also states that, holiday sales in 2015 are expected to represent approximately 19 percent of the […]