Retail Technology |

Top 4 Location-based Marketing Trends for 2016

Location-based-marketing-trends-2016:Feature

Businesses are investing in location-based marketing strategies and location technologies to directly communicate with customers through their mobile devices. This makes for a smart choice for two primary reasons: widespread adoption of smartphones and evolution of location-based technologies. Firstly, the global smartphone penetration per capita is on a rise from 9.6 percent in 2011 to […]

Shubhi Mittal
Published on: February 18, 2016

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