Six hundred and fifty-eight dollars – That’s how much customers spent during the holiday sale in 2016! That was up by 4% from 2015. Deloitte expects holiday sales to top $1 trillion between the months of November and January this year. This spike in customer activity is both an opportunity and a challenge for small […]

While most marketers connect beacons with in-store coupons or notifications, retargeting is quickly emerging as a compelling use case in the the proximity marketing space. According to Proxbook’s Q4 2016 report, at a growth rate between 14-15% throughout the year, driving advertising campaigns through online retargeting was one of the primary value-adding factors last year. […]

When it comes to cutting-edge marketing, one of the few technologies that have been in the buzz for the past few years is beacons. From the very beginning, beacons have been poised to change the way consumers interact with brands. However, over the years we have seen beacons being faced with quite a number of […]

Retail is one of the few verticals that has seen beacons drive a significant change in the way consumer experiences are offered. According to the Proxbook Q4 2016 Report, retail (at 74%) is one of the leading verticals in the proximity market, followed by shopping malls (at 68%). This is in line with the Business […]

Ever since its introduction, beacons have been attracting the attention of marketers worldwide, largely due to the ease of providing consumers contextually relevant information, building relationships, and generating better returns. However, without this element of proximity, there would have been a huge compromise on the value-add factor of these notifications, as they would either be […]

If you are someone who has been following beacons and the recent Forbes articles, you would notice that they have outrightly talked about beacons as a trend that will be dead in 2017. However, many proximity marketing experts think otherwise. For starters, one of the reasons why beacons are predicted to see a fall in […]

The recent growth in IoT (Internet of Things) has resulted in marketers across both large and small business segments, getting more savvy in the way they employ data to drive marketing campaigns. Not only has it helped them understand consumer behavior, but also gain insights into the kind of in-store marketing techniques that work best. […]

Though beacons have been around for long, marketers across various verticals even today, often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing, as retargeting is quickly emerging as one of the most compelling use cases of beacons. Not surprising, given the huge […]

Year 2016 will always be known as the year that saw beacons go beyond the buzz about them and deliver enhanced user experiences across sectors. Not only did beacons move beyond retail, but the launch of Nearby Notifications and the announcement around Bluetooth 5, pushed beacons into some of the emerging markets in the world, […]

That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]