iBeacon Marketing: 10 Tips for Retailers

Feature Image_iBeacon Marketing

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Marketing with Beacons: 10 Tips to make the most of it

Marketing with iBeacons_10 Tips to make the most of it

Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail stores, customers can be prompted according to their location, so that promotion and offers can be targeted with greater precision. It is one of the most exciting technological inventions to hit consumer retail in the last few years, and […]

Infographic: The Future of In-Store Shopping

the-future-of-in-store-shopping-retail-ibeacons-infographic

According to a recent Motorola research whitepaper, by 2017, roughly half of all in-store transactions will be completed via mobile devices.  With customers using a mix of several channels to research and buy products, it has become essential for retailers to provide them with a seamless omni channel experience in order to retain them. To stay […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Internet-Retailer-Feature:-8-lesser-known-uses-of-Beacons-for-Retailers

Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers

Eight-compelling-reasons-why-retailers-should-strongly-look-into-adopting-beacon-technology-in-store

  Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is […]

How to make Mobile an integral part of your Customers’ Retail Experience

Mobile-enabled-experiences-inside-stores-are-being-driven-by-both-consumers-and-retailers

Mobile savvy shoppers of today use their devices to browse retailer offerings, look for discounts, check product reviews and compare products—whether  on the bus back from work or in-person at the retail store. Mobile is no longer a mere accessory to augment the shopping process. It has now become an essential stop in the path […]

Interbrand reveals the Best Retail Brands of 2014

Interbrand-reveals-best-retail-brands-of-2014

Interbrand, one of world’s largest branding consultancy, yesterday released their annual report on the ‘Best Retail Brands 2014‘. The report lists the top 50 U.S retail brands and leading stores from around the world. Today, customers want the convenience of online shopping to be carried over into their in-store shopping experience. This report reiterates the same […]