Are you shocked to see the buzz that ‘Pokemon Go’, a game developed by Niantic, an augmented reality game maker, has generated and wondering why? Well, the credit truly goes to the engaging location-based experience that the app offers its users. Though Pokemon Go uses GPS, there are a few other location-based technologies, including Wi-Fi, […]
Published on: July 26, 2016
We are back with this week’s best of beacons post. In this feature, we will cover some interesting news and updates, right from how Taipei Fine Arts Museum leveraged beacons to enable easy navigation to an interesting post on how beacons are fast reshaping retail marketing strategies. So, sit back and check out the latest […]
Published on: July 22, 2016
In-store shopping vs online shopping debate has grabbed the limelight for quite sometime in retail. And the discourse has only reinstated that the growth of e-commerce in the retail sector has not reduced the importance of brick-and-mortar stores for consumers. As confirmed by a recent TimeTrade survey, 71% of the US consumers prefer to shop […]
Published on: July 21, 2016
Launched by the search giant 2 months back at Google I/O 2016, Nearby Notifications is on its way to taking the world by storm. A number of brands across various verticals, right from Airside Mobile, an innovative mobile travel app, to Entertainment One, a media distribution company, have already leveraged Google Nearby to offer enhanced […]
Published on: July 19, 2016
Do you know how retailers can employ beacons to enhance the local search of their store? How Coca-Cola plans to use beacons with its vending machines or, how Airside Mobile plans to employ Google Nearby to fuel app adoption? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into […]
Published on: July 8, 2016
Going by the recent updates that were announced at the Google I/O event, 2016 will go down in history as the year when beacons left the world in awe of how contextual notifications can help enhance a user’s daily life in ways he/she never imagined. By allowing places around a user, including museums and drug […]
Published on: July 7, 2016
According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]
Published on: July 7, 2016
While beacons were initially popularised as a retail-marketing tool that allowed retailers to target customers with coupons, of late they have started playing a critical role in location-based marketing. With the latest updates to Eddystone, the release of Eddystone Ephemeral Identifier (EID) and launch of Android Instant Apps and Google Nearby, Google is fast shaping […]
Published on: July 5, 2016
Mobile proximity payments are gaining a lot of traction lately. According to a mobile proximity payments report by eMarketer, the US alone is projected to witness a growth of 201% in the total value of mobile payment transactions this year. TrendForce, a Taiwan-based analyst firm, states in a report that 2016 will see a 37.8% […]
Published on: June 30, 2016
What is Bluetooth Special Interest Group (SIG) offering you with Blutooth 5? How are retailers using high-end display technology to attract high-end customers? Our latest beacon roundup aims to answer all the above questions, plus a bit more. Dig into the content below for posts on the release of Bluetooth 5, iBeacon Marketing finally taking […]
Published on: June 24, 2016