Why Retail Giants in India should invest in Wi-Fi Marketing


According to MarketsandMarkets, the global Wi-Fi market size is expected to grow from USD 14.8 Billion in 2015 to USD 33.6 Billion by 2020 at an estimated CAGR of 17.8%, largely propelled by the increase in the usage of internet and growth in mobile data. It would come as no surprise if the size of […]

5 Eddystone Campaigns for your Retail Store


Retail stores are undergoing a paradigm shift today, where only  being a pure play brick and mortar store is not the best approach to connect with the target audience. A mix of online channels as well as physical stores, (otherwise called omni-channel) is the right way to reach customers. While a majority of sales still […]