Best of Beacons: Gatwick Airport leverages 2,000 Beacons for Indoor Navigation and more

Gatwick-Airport-now-has-2,000-Beacons-for-Indoor-Navigation

Beacon technology is changing the world in ways that were probably projected in science fiction movies. From enabling airline passengers to navigate within the airport to running beacon-based retargeting campaigns using Facebook Pixel, beacons are fast redefining consumer engagement. (1) Gatwick Airport leverages 2,000 Beacons for Indoor Navigation  UK’s Gatwick airport recently installed 2000 beacons to offer […]

In-store Retargeting: Why It Matters & How to Get Started

In-store-retargeting-A-retailer's-guide-to-getting-started

According to recent study, 95% of all retail sales are captured by retailers with a brick and mortar presence. Therefore, it is no surprise that of recent, a number of online-only retailers such as Amazon have started to set up their own physical, branded stores. Today, the distinction between physical and digital, or between offline and […]