Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]

Location-based Marketing vs Proximity Marketing

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It is no secret that location-based marketing is fast changing the way consumers interact with brands around them. According to a report by the Location Based Marketing Association, 75% of marketers believe location-based marketing is an important element of their business strategy. One of the primary reasons why location-based marketing is so popular among both […]

Wi-Fi vs RFID vs GPS vs Beacon: Which Location-Based Service Technology should your Brand go ahead with?

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Location is mobile, and as Benedict Evans at Andreessen Horowitz, a venture capital firm in Silicon Valley, puts it, ‘Mobile is eating the world.’ This staggering consumer shift to mobile has made the location the cookie of the real world, thus making it easier and more vital for businesses to take actionable decisions from, the […]

Beacons vs NFC – Which Payment Technology Should Your Business Use?

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A growing number of merchants and consumers are turning towards mobile based proximity payments, given the imminent efficiency and convenience. According to eMarketer’s US Mobile Payments Forecast, the transaction value of proximity payments is expected to triple in 2016 due to broader merchant acceptance and a larger number of consumers using their phones to make […]

Best of Beacons this Week: Beacon-triggered Messaging will Generate $44 Billion, and more

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We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including a few interesting IoT projections for 2020 to how cross licensing of customer data could be the solution to data ownership when leveraging a 3rd party app. So sit back, […]

Will Beacons Replace RFID?

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About a decade ago, it was almost impossible to find a tech analyst who wasn’t predicting that radio-frequency identification (RFID) would soon change the world. While RFID eventually became a useful tool in retail, logistics, healthcare and a handful of other enterprise sectors, the technology failed to grab the spotlight as expected. However with the […]

RFID vs iBeacon (BLE) Technology

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More than a decade ago, Linda Dillman, then CIO of Walmart shook the retail world with a bold plan to change the state of its supply chain by employing radio-frequency identification (RFID) tags. While the plan bombed, RFID eventually went on to become a useful tool in retail, logistics, healthcare and a handful of other […]

4 Ways the ‘Internet of Things’ will Impact the Retail Industry

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‘Internet of Things’ (IoT) has emerged as a keyphrase in most tech circles. With an array of developments that allow consumers to use and control technology for their own benefit, IoT is becoming more of a reality these days. While it may seem tricky to grasp as an idea, ‘Internet of Things’ in its simplest […]