Top 3 Ways Brands Will Use Beacons in 2017

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That beacons and other indoor location services have gone mainstream is no news at all. According to a recent survey conducted by research firm Vanson Bourne, 38% of all global respondents currently use indoor positioning. At the same time 43% of US respondents have already initiated an indoor proximity program, followed by the UK and Asia […]

[Webinar] Leveraging Beacons, Wi-Fi and Geo-fencing to achieve maximum ROI – Location-based mobile advertising lessons for Retailers

Feature Image_Webinar on Location-based advertising

With today’s ever connected customers always searching for that ‘nearest’ restaurant or a shopping outlet while on the move, location-based mobile advertising does seem to be the first thing retailers should invest on this year. If you’re wondering about the ROI of location-based mobile advertising in retail and why you should invest in iBeacon technology […]