4 Best Beacon Marketing Campaign Ideas Brands Should Try in 2016

best-beacon-marketing-campaign-ideas-brands-should-try

According to a recent Internet Advertising Bureau (IAB) study, 66% of marketers agreed that location-based advertising is the ‘most exciting’ mobile opportunity for 2016. And it goes without saying that a significant part of this opportunity lies in beacon marketing. According to reports beacons have helped brands increase their in-store mobile app usage by 16.5 […]