DIGITAL BUSINESS CARDS
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How To Create a Digital Business Card
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UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]
Published on: February 10, 2015
This week we’ve got a great lineup of beacon articles in store, including Estimote’s recent software updates, Samsung’s ‘Proximity’ platform, some great advice on running beacon-enabled marketing campaigns and more. We will also talk about the apps built during India’s first Beacon app Hack Day. So read away. 1. A bunch of new APIs, SDKs and […]
Published on: November 21, 2014
Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]
Published on: November 19, 2014