How Android is catching up with Beacons


UPDATE: With Google’s support to Nearby services, all Android 4.4(Kitkat) or newer devices receive Beacon notifications. Apple subtly introduced iBeacon at WWDC 2013 and it has been full steam ahead ever since, as brands continue to leverage this technology to enhance in-store experience. Reaching out to shoppers where they can be most influenced is the holy […]

Best of Beacons this Week: Estimote’s new software and partnership announcements and more


This week we’ve got a great lineup of beacon articles in store, including Estimote’s recent software updates, Samsung’s ‘Proximity’ platform, some great advice on running beacon-enabled marketing campaigns and more. We will also talk about the apps built during India’s first Beacon app Hack Day. So read away. 1. A bunch of new APIs, SDKs and […]

Samsung takes on Apple’s iBeacon world by Storm with Proximity Platform


Last week, at Samsung’s global developer conference 2014, the company unveiled its ambitious plan to enter the Bluetooth Low Energy (BLE) location-based marketing sphere by launching its own location-based mobile marketing platform called Proximity. The platform allows brands and businesses to push rich context-aware content to customers and engage them better in order to propel […]