Last week, the eyes of the tech world were fixed at CES 2016 as thousands of companies including big players and startups such as Withings, Blocks and Double Robotics etc., were competing against each other for the tantalizing next big thing title. In their effort to make the event more engaging, Consumer Technology Association (CTA), […]

From retailers to theme parks, restaurants and malls, one of the chief factors that fueled unparalleled excitement over beacons, is its ability to cater to the consumers’ desire to receive personalized, contextual offers and content on their mobile devices. According to a recent study by Research Now, a U.S based market research company, 72% of […]

From retailers to theme parks, restaurants and malls, one of the chief factors that fueled unparalleled excitement over beacons, is its ability to cater to the consumers’ desire to receive personalized, contextual offers and content on their mobile devices. According to a recent study by Research Now, a U.S based market research company, 72% of […]