In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

In today’s age of never-ending struggle to boost loyalty and enhance customer engagement, beacons provide businesses with a competitive edge to build more a personal relationship with their customers. Adding on to it, unlike other location based technologies such as Near Field Communication (NFC), which is limited to Android devices and detectable only within a […]

Beacons are popping up everywhere. Although beacons are popularly considered to be retailer-focused opportunity, of recent this new proximity-detection technology has sparked the imagination of event organizers too. Many of them have already integrated these tiny devices with their mobile strategy to offer their visitors enhanced features such as  exhibitor information, maps, contact exchange, advertising […]

Beacons have captivated the attention of tech media world over. With the recent deployment of these low-cost devices by retailers such as Macy’s, Apple Stores and sports venues such as Major League Baseball stadium, Oracle Arena etc., beacon technology has stimulated the appetite of event marketers too. For years, event organizers have pursued new ways […]