Location intelligence has become important for both individuals and enterprises in today’s hyper connected world. From using location data to hail the nearest cab to tracking employee attendance through proximity sensors, location information has practically become ubiquitous. Among the host of location-based technologies, Apple’s iBeacon technology, and Google’s Eddystone beacon protocol are proving to be […]

According to Streetfight, 2016 will be the year of the beacon. Not surprising, given that 85% of retailers are predicted to leverage iBeacon technology by the end of this year. Adding on to that, of late, there has been tremendous increase in the demand for contextually relevant experiences. 89% of consumers said that they are […]

Marketers today are fast shifting from thinking in terms of channels and audiences to thinking about sending personalized messages to customers, each with their own preferences, personal history with the brand and unique value to the brand. Experts predict that this shift will cause platforms that can deliver personalized creative at scale to  become critical […]

Of late, indoor location technology has grown over and beyond its outdoor counterpart. In fact, it currently plays a critical role in reinventing the mobile advertising, and app development industry. So much so that, it has now paved the way for a number of location-based , be it enhanced customer engagement, improved navigation or risk […]

According to a recent Business Insider report, by 2019, the Internet of Things (IoT) market will be more than twice the size of the tablet, smartphone, PC, connected car and wearable market combined. So much so that the Internet of Things market is expected to add $1.7 trillion in value to the global economy. The […]

Image Source: techcrunch.com This week, we’ll discuss about beacons and payments to how businesses can use beacons to close the loop between message, consideration, footfall and purchase, this week’s roundup is packed with insights and actionable advice. So sit back, sip a cup of coffee and check out the stories we have lined up for […]