Top 12 Industries that Beacons will Disrupt in 2016

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With the growth of mobile devices, more and more people are turning to their smartphones to fulfill a host of everyday needs. This is where apps supported with smart technologies like iBeacon really help in enhancing experiences. Keeping this in mind, iBeacon technology is being leveraged across an array of industries today, from hotels to […]

Internet of Things for Smart Cities: How Beacons are Leading the Way

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By 2050, 66% of the global population will be urbanized, with 6.4 billion people living in urban centers; a sharp increase from the 3.9 billion people who inhabit cities today. Such increasing rates of urbanization threaten to aggravate the economic, environmental and social impacts on an already stressed infrastructure. For instance, the economic cost of […]

Best of Beacons this Week: Coca-Cola Leverages Beacons for Precise Retargeting and more

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We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Coca-Cola leveraged beacons to employ precise retargeting, to busting a few myths around location-based mobile advertising. Have a look at our picks below: 1. Coca-Cola pops open beacons’ potential for more precise retargeting […]

Best of Beacons This Week: How Beacons are Paving the way for Smart Cities

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Image Source: flipthemedia.com We are back with another issue of ‘Best of Beacons this Week’. Our roundup this week is packed with informative nuggets, including how brands such as Lowe’s and Alex and Ani are focusing on providing additional value to their consumers rather than merely delivering offers, tips on designing beacon-enabled apps, how beacons […]