10 Diverse Industries that can Leverage the Physical Web in Interesting Ways

10-Diverse-Industries-that-can-leverage-the-Physical-Web-in-Interesting-Ways

Anchored on the premise of bringing the core power of the web to objects in the physical world, Eddystone beacons and the Physical Web hold significant promise for not only proximity marketers, but also many diverse industries and verticals. The Physical Web allows businesses, both big and small to deliver the most relevant, contextual mobile […]

How Stadiums can use Beacons to Enhance Fans’ Experiences

The power of beacons lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before.Though the first few beacon applications are largely related to retail, public spaces such as stadiums, theme parks, museums etc, are already tapping into beacon’s micro-location capabilities to deliver specifically […]