Top 5 Ways to Boost Customer Engagement on Mobile


Mobile phones have become ubiquitous and are proving to be a one stop shop for fulfilling a host of user needs  and wants. Not only is mobile adoption increasing, even the time spent on mobile phones is witnessing an upward swing. According to KPCB’s, Internet Trends 2015, mobile digital media time in the US stands […]

5 Tips on Leveraging Beacons for Customer Loyalty Programs


A slew of connected technologies and an increasing smartphone adoption rate has lead to an increase in the number of informed and empowered customers and communities. This has created a need for businesses and brands to interact and deliver enhanced and personalized brand experiences to its customers. Brands should thus focus on not only improving […]

5 Best iBeacon Apps that are Breaking New Ground


2015 has seen a big rise in the number of iBeacon apps. Gone are the days when beacons were underleveraged and used only for loyalty programs and couponing, predominantly in the retail sector. Today, proximity marketing tools like bluetooth beacons are helping deliver enhanced experiences to customers and businesses alike, across diverse industries and verticals. […]