Beekn Feature: Adding iBeacon to Your Mobile Strategy


According to a recent study by eDigitalResearch, 78% of consumers agreed that they would be happy to receive personalised messages from retailers. As various industry verticals get to grips with the technology behind beacons, consumer opinion indicates that these low-cost pieces of hardware have a huge potential to revolutionise experience across industries. iBeacon technology opens […]

Internet Retailer Feature: 8 lesser-known uses of Beacons for Retailers


Today, beacons are taking the retail industry by storm . These low-cost pieces of hardware have revolutionized the the way the online and offline world connect and interact with each other. More importantly they also provide a unique advantage for brick-and-mortar businesses, by helping them deflect threats from e-commerce-only retailers. While beacon technology is best […]

How Beacons are Poised to take the Brick-and-Mortar Sales by Storm


With the rapid proliferation of online shopping and mobile purchase research, consumers today are more informed and less inclined to wait for assistance inside your brick and mortar store. This shift in customer experience has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers are looking to implement beacons […]