3 Mistakes to avoid in your Proximity Marketing Campaign

Common-proximity-marketing-campaign-mistakes-to-watch-out-for

Year 2014 saw businesses of all kinds, from casinos to museums and stadiums, venture into proximity marketing and try solutions such as beacons to enhance consumer engagement. Though, beacons have today reached mainstream, most marketers are still unsure about how to leverage beacons and integrate it with their mobile strategy. This has resulted in a […]

With Beacon Marketing, how much is too much?

How-beacons-can-help-retailers-increase-customer-engagement-over-time-with-effective-beacon-marketing

Heralded by technology and marketing experts as an innovation on the cusp of transforming retail industry, beacons have stimulated the appetite of retailers all over the world. Many brands, from Macy’s to Tesco, Alex and Ani to Kenneth Cole are running beacon trials to test these new proximity-detection devices at gaining deep insights into consumer […]